Philly.com which recently underwent new ownership is all set to experiment with digital innovation. The new chief Greg Osberg has promised exciting digital content to the Internet addicts.
Greg Oberg is known for his contribution in Internet and mobile journalism and he becoming the CEO will change the way people look at Philly.com. He plans to take company to a very different level using digital content on devices like cell phones or Apple's new iPad. He also aims at encouraging and rewarding digital innovation. The idea is to make the news paper in the digital age.
The challenge is to make people of Philadelphia area aware of the vast potential of the digital media. They want to build the first major metro news organization to thrive in the digital era and become the most successful regional media company in the nation. They also want to grow the revenue opportunities.
The targets are already set and the responsibility to be accomplished by June is to develop a new direction for the media company while negotiating a new labor agreement with the papers' 14 unions. They will make changes in the way papers and Philly.com deliver news. Technological change is on its way and the employees will get to learn a lot.
With digital media expert Osberg who has worked with names like Verizon Wireless, AT&T, and Alltel etc it looks like Philly.com will be successful in its digital makeover.
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